Behind the Brand
“BIASA offers a truly unique style, suited to bon viveurs, worldly travellers and those who choose to live ‘outside the box’. I conceived the brand as my idea of a tropical lifestyle, made of precious simplicity, natural materials and detailed craftsmanship, rather than commercial fashion.”
– Founder, Susanna Perini.
One of Bali’s longest reigning fashion brands by Italian-born designer and art enthusiast Susanna Perini, BIASA has been gracing the wardrobes of the island’s fashionistas since 1994 when this gorgeous resortwear label first came to life. Inspired by the Indonesian lifestyle with an Italian design ethos, BIASA has today grown to become an award-winning and internationally recognised label with an ever-growing following. BIASA’s signature style combines free-flowing creative cuts, artisanal details and natural materials to create sophisticated clothing perfect for tropical cities and shores. The beauty of BIASA lies in the details; handmade, hand-stitched, precisely cut with artistic attributes including hand-loomed fabrics, traditional weaving, appliqué and detailed embroidery.
The BIASA Fall collection is currently in store and features signature styles that are both timeless and avant-garde. The collection draws colour inspiration from the distant lands of Africa, using a warm and natural pottery-inspired palette of cinnamon, khaki, amber, ginger and cranberry. Keep your eyes peeled because the Summer 2016 collection is launching in June with even more effortless styles for both men and women.