Aulianty Felina Rizal

Director of Marketing Communications & PR at Renaissance Bali Uluwatu Resort & Spa

Q: Describe your responsibilities in under 10 words.

A: To communicate with the right audience in the right voice.

Q: What makes a typical day?

A: The most interesting part of this job is that there is no typical day. One day I will be busy scheduling meetings and another day I will be supervising my team. Maybe the next day I will be busy making presentations for our bosses, or tutoring trainees on how to speak efficiently in front of a crowd. The job is unpredictable and calls for efficiency; I try my best to reach that level.

Q: What’s the toughest part of your job?

A: Other than it’s almost impossible to explain the ROI (return on investment), the hardest thing about my job is that it’s difficult for me to shut it off. Unless I’m literally on an island with no mobile phone service, I’m always working in some capacity!

Q: What do you find most satisfying in your job?

A: The best thing about PR is building relationships with media contacts and working with them to create an amazing story about my hotel. Seeing how all the hard work translates into sales and results for the hotel is one of the best feelings! Also, becoming friends with people whose writing and style you admire is a really big plus.

Q: Who has been the most influential figure in your career?

A: Brad Edman. He was the general manager at Renaissance Bali but has now moved to Renaissance Phuket. I always look up to him because leadership is an action, not a position, and he has shown me that great leaders don’t tell you what to do, they show you how it’s done.

Q: Name one really special thing about your hotel.

A: Located inside Clay Craft Restaurant we have our very own pottery studio, complete with three charming pottery wheels and a kiln. These are not just for show, all of the pottery used on a daily basis in Clay Craft was crafted in this very studio. Our very own artisans stand ready to teach you the basics if you would like to discover the craft of pottery making. It’s available for children as young as five years old, as well as adults.

Q: How do you unwind?

A: A glass of wine and cuddles with my fur babies, Coffee and Latte.

Q: If you hadn’t taken this career, what would have chosen?

A: Probably being a teacher.

Asia Dreams May – July 2020

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