The Great Conceptor


Although small in size, the island of Bali offers a bountiful array of great dining destinations and exceptional lodgings, ranging from small boutique hotels to world-known luxury brands. With the world excited to travel again, Bali is preparing to become the world’s number one tropical destination. Answering the high demand for great F&B and hospitality venues, Sensorial Management Group, known as SMG Indonesia, is the island’s go-to for those thinking to dabble in a hospitality business venture.

SMG Indonesia was established in 2020 under the hands of its founder and CEO, Stijn van Leeuwen. The group intends to be the leader in hospitality and leisure concept developments, as well as operational management. Using his vast experience working in hospitality, Stijn decided to create SMG Indonesia using the international management model and set up headquarters in the quaint area of Sanur.

When the pandemic was at its worst, many expat business owners left the island, leaving venues empty. Stijn saw this as an opportunity to create something so the staff would still get a salary during hard times. Along with his business partner, Jan Seelen, he started to re-conceptualise, exploring the idea of creating new businesses.

SMG Indonesia is now managing eight F&B venues and one hotel, including the highly anticipated LOST Lindenberg, Bali Zoo, IZZY Izakaya Street, The Sandwich Bar and more. “Our growth has always been with intent, not growing to grow, but carefully selecting our projects to ensure the right location, concept and investor group,” explained Stijn when asked about the core foundation of SMG Indonesia.

With many exciting projects lining up soon, get to know SMG Indonesia by following its social media at

SMG Indonesia