Lamborghini Veneno


He was a man from the countryside, a lover of fast cars, an astute businessman and a visionary. Lamborghini founder Ferruccio Lamborghini is regarded as being one of the most multi-faceted Italian entrepreneurial personalities of the 20th century; a man as fascinating as his cars. Already an accomplished businessman in the early 1960’s, Lamborghini owned a collection of sporty Jaguars, Mercedes, Ferraris and Maseratis, but no car completely satisfied him. After taking apart his new Ferrari 250 GT, he and his team of engineers realised that many of the parts used were standard items, prompting Lamborghini to design a sports car up to his high personal standards.

In 1963, Automobil Ferruccio Lamborghini S.p.A. was born. He chose his personal zodiac sign of Taurus as the logo; expressing his forward-urging and occasionally impetuous character. After many years at the helm of his company, he retired to the Italian countryside and started an internationally renowned vineyard, producing award-winning varietals that are well established in elite tasting circles for their exceptional quality. Whether you’re cruising down Malibu’s Pacific Coast Highway or along the Amalfi Coast this season, make sure to raise a glass to Signor Lamborghini, creator of summer’s sexiest car.


In celebration of Automobil Lamborghini’s 50th anniversary, the iconic brand unveiled an extremely exclusive model at the 83rd annual Geneva Motor Show in May. Only three unique units of the new Lamborghini Veneno will be built throughout 2013 and all were pre-sold before the show. Never wavering from the company’s original vision, the Veneno is designed with a consistent focus on optimum aerodynamics and unmatched cornering stability giving it the real dynamic experience of a racing prototype. With an acceleration rate from 0-100 kilometres per hour in just 2.8 seconds and a top speed that stands at 355 kilometres per hour, all three of these street-legal beauties will satisfy that fantasy of being a professional Formula One driver.

Painted in an all-new, grey metallic-look colour with individual parts gleaming in the black of the visible carbon-fibre structure, the Veneno is the only car to display all three colours of the Italian flag as shown in the model which will remain in Lamborghini’s personal collection. The three cars sold to customers each feature a single colour of the Italian national flag, together a trilogy in green, white and red.

Fully in keeping with the tradition of Lamborghini, the name of the Veneno originates from a legendary fighting bull, one of the strongest and most aggressive ever. The Veneno is famous for being one of the fastest bulls in bullfighting history, his name forever sealed in the history books when he fatally wounded the renowned torero Jose Sanchez Rodriguez in 1914 during a bullfight in Andalusia, Spain.

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