Meaningful Travel

Good Travel with Marriott Bonvoy continues to spread positivity by expanding its programme to close to 100 hotels and resorts across Asia Pacific.

Marriott International has announced the expansion of Good Travel with Marriott Bonvoy, a programme that offers meaningful travel across Asia Pacific, now spanning close to 100 hotels and offering guests the opportunity to forge first-hand connections with local communities and the environment during their stay.

With more hotels and resorts offering the Good Travel with Marriott Bonvoy programme, Marriott is set to deliver richer and wider choices of meaningful experiences that promote both cultural understanding and positive, sustainable change. As part of the expansion, Good Travel with Marriott Bonvoy is collaborating with PARDICOLOR, an environmental creative arts initiative by conservation organization Wildlife Asia to reinterpret traditional travel posters with a purposeful twist.

According to the 2022 American Express Travel Global Survey, people are more intentional about where they spend their money, and impact travel is resonating across all demographics. Travellers are placing increasing importance on making a positive impact on the destinations they visit. Good Travel with Marriott Bonvoy will offer curated experiences that focus on three key pillars: Environmental Protection to support the resiliency of the natural environment against environmental degradation, pollution, and climate change; Community Engagement to support local communities through cultural education or volunteerism; and Marine Conservation to restore and preserve marine ecosystems and species.

Each experience connects guests with local experts and non-governmental organisations (NGOs) in the areas they visit, while also fostering and increasing cultural understanding. Experiences include planting mangrove seeds in Langkawi’s jungles to help restore the wetland, volunteering at a temple in India to help reduce the damaging impact of sandstorms on its façade, and caring for fish species in China’s Qiandao Lake to help enhance water quality.

As part of the collaboration with PARDICOLOR, artist Joséphine Billeter has created travel art that depicts the concept of holidaying while doing good. PARDICOLOR is an environmental creative arts initiative that supports local artists to raise environmental and social awareness across Southeast Asia, aligning with Good Travel with Marriott Bonvoy’s goal to allow guests the opportunity to create a positive impact while travelling.

The creative designs follow the program’s three experience pillars and will be seen across selected participating hotels in the form of digital displays, welcome and thank you emails, alongside digital postcards for downloads.