One short year showed that a lot of things can change, expand, and glow. After a temporary pause because of the pandemic, the legendary Plaza Indonesia came out of its shell to shine even brighter.
During its short life, the pandemic brought many favourite pastimes to a halt. Retail shopping, even in a shopping mall mecca like Jakarta, was forced to stop. So, when the world finally opened up again, shopping centres were brought back to life, embracing the return of their millions of fans by bringing all pending plans and agendas forward.
One of Jakarta’s most renowned, and earliest, high-end shopping malls, Plaza Indonesia, immediately made the most of life, celebrating its 32nd anniversary with 12 months of activities. Iconic actors Marsha Timothy and Nicholas Saputra were announced as the faces of Plaza Indonesia, launching excitement for the mall’s devoted customers who were happy to return to a rejuvenated venue after the hiatus.
Furthermore, the pandemic has strengthened Plaza Indonesia’s digital platform, after Plaza Indonesia E-Shop, now plaza Indonesia has launched its digital concierge called Plaza Indonesia Assistant (PIA) which can be accessed 24 hours, anytime and anywhere.
With the re-opening, Plaza Indonesia started welcoming prestigious new tenants, such as Ferragamo. Curated Indonesian brands like Pillar can also be found at Plaza Indonesia, on top of Calla the Label, a Bandung-based fashion house with a loyal following that has participated in many international fashion festivals. Towards the end of the year, it was the young and uber-exclusive Fauré Le Page of Paris’ turn to open its first Indonesian flagship on the mall’s first floor.
A very fashion-focused shopping centre, Plaza Indonesia did more than open new stores upon its return. Several exciting activations in collaboration with brand tenants also brought the mall back to life, including the celebration of National Batik Day around Jakarta landmarks with a week-long batik exhibition. Plaza Indonesia also joined the World Cup euphoria when Hublot launched a series of new watches in its pop-up store, paying homage to sport, the participating countries and the quadrennial event itself.
A melting pot that caters to many crowds, Plaza Indonesia also hosted lively cultural events. Asian Cinerama: Hong Kong Focus was held in partnership with multiple foundations – including Asian Film Awards Academy, Balinale, Create Hong Kong and Film Development Fund. The festival brought six films from the Cantonese island in multiple genres, all screened at Plaza Indonesia’s own XXI Cinema. Just shy of its following anniversary, the mall’s prime dining spot, La Moda, welcomed the Lunar New Year festivities by serving an authentic Chinese set menu created by Chef Yvonne Yuen, named Savor the Flavor: China Blossom.