Uniting art, technology, and hospitality, Pasar Seni Bermain 2025 by Ashley Hotel Group and the Ministry of Creative Economy shines a light on Indonesia’s creative future. The event redefines what it means to stay, play and connect in the modern era of design and innovation.
The atmosphere was alive with anticipation as Ashley Hotel Group, in collaboration with the Ministry of Creative Economy (EKRAF), launched Pasar Seni Bermain 2025: a three-day celebration of art, creativity and digital innovation held from 22-24 October 2025. As part of the national #OktoberKreasi movement, the event marked an important step in connecting Indonesia’s creative industries with the hospitality world, creating a platform where imagination and experience meet.
The opening ceremony was led by Vice Minister of Creative Economy Irene Umar and Ashley Hotel Group’s Director of Operations, Ade Noerwenda, who jointly inaugurated the event and signed a Memorandum of Understanding to strengthen Indonesia’s growing game development ecosystem. Their shared vision is clear: to redefine hotels as interactive spaces that inspire creativity and foster community engagement.
Guests were introduced to four locally developed PlayStation 5 titles: Petit Island, Gigapocalypse, Kitaria Fables and Knight vs Giant: The Broken Excalibur, now featured in select Family Rooms at Ashley Tanah Abang and Ashley Tugu Tani. This initiative encourages families to connect through play while highlighting the innovation and talent of Indonesian game developers on a global stage.
Beyond gaming, the three-day event offered more ways to engage. Panel discussions and talk shows explored topics such as mental health and hospitality innovation, while the Play Together session with the Indonesian Board Game Association (APIBGI) brought guests and creators face to face. More than 30 local MSMEs joined the creative market, showcasing handcrafted art, design pieces and culinary creations that reflected Indonesia’s diverse cultural energy.
With its spirit of play and collaboration, Pasar Seni Bermain 2025 became a celebration of creativity’s vital role in shaping the future of Indonesia’s hospitality landscape.
Ashley Hotel Group
(ashleyhotelgroup.com)
IG: @lifeatashleyhotels
