Six new creations expand the Serpenti Viper story, revealed alongside a global campaign starring Anne Hathaway and Priyanka Chopra Jonas.
Some icons resist time, while others move with it. Serpenti is among the latter. Introduced in 1948, the emblem has become one of Bvlgari’s most recognisable signatures, shaped by decades of reinterpretation without losing its core identity.
In January 2026, the Serpenti Viper collection enters its latest phase. Six new creations join the line as contemporary readings of the serpent’s form. The focus is on fluid geometry and modular design, expressed through stylised scales that wrap with ease and precision. Crafted in yellow and white gold, the pieces balance visual strength with everyday wearability.
Yellow gold highlights a warmer side of the collection, a tone long associated with the maison’s Roman roots. A necklace with a miniaturised serpent pendant coils neatly along the chain. A structured collier translates movement into clean, architectural lines. Long drop earrings complete the set, finished with diamond pavé details that respond quietly to light and motion.
White gold offers a sharper expression. A pendant necklace and new hoop earrings trace the serpent’s contours with polished clarity. Long drop earrings extend the silhouette, letting the pavé accents catch attention through movement rather than excess.
This new chapter arrives with a global Serpenti campaign launching in January 2026, photographed by Chris Colls. The campaign features Anne Hathaway and Priyanka Chopra Jonas as the faces of Serpenti. Visuals showcase transformation using light, reflection, and motion. Anne Hathaway highlights Serpenti Viper designs, while Priyanka Chopra Jonas presents the Tubogas silhouette, each representing distinctive aspects of the Serpenti icon.
Available worldwide from January 2026, the latest Serpenti Viper creations continue the collection’s legacy of reinvention.
Bvlgari
(bulgari.com)
IG: @bvlgari
