Unveiling W Melbourne, the second W Hotels in Australia, set to add a playful and bold beat to city.
Located on Flinders Lane in the city’s edgiest dining and fashion district, W Melbourne promises a new height of luxury, bringing culture and an emerging music scene to life. Inspired by the contrasts of the city, the hotel slowly reveals itself as guests peel back layers to unearth the unique personality of each space.
Australian architecture and interior design firm Hachem brings innovation and brand storytelling to life through an evocative approach at W Melbourne. Drawing on the city’s diverse and contrasting character, the hotel’s design inspiration is translated into vignettes of Melbourne’s streetscapes.
Upon arrival at W Melbourne, guests are introduced to the neighbourhood’s iconic laneways, famous for their graffiti street art and offbeat, eclectic characters. Victorian bluestone tiles connect the Living Room to the laneway, blurring the line between the exterior and interior, where the Welcome Desk stands ready to greet guests. A vast lenticular art installation by local painter and digital artist Rus Kitchin immerses viewers into a canopy of Australian flora and fauna growing above the famed Hosier Lane. The illuminated glass and wood of the Flinders Lane entrance are juxtaposed against the shadows of the hotel’s foyer.
W Melbourne has 294 luxuriously stylish guest rooms and 29 suites, with design details curated to reflect Melbourne’s fascinating history and culture. The neighbouring street-level newspaper kiosks from the 1960s inspire the hotel’s Wonderful, Fabulous and Mega category rooms. Each room features floor-to-ceiling windows with stunning skyline views. The 175sqm Extreme Wow Suite (W Hotels’ modern interpretation of the traditional presidential suite) is on the hotel’s highest floor, Level 15, and features a large balcony with expansive views of the Yarra River and an interactive music station.
For dining, the hotel takes inspiration from the city’s multicultural cuisines. Under the culinary creative direction of chef Adam D’Sylva, Lollo is an all-day dining destination that celebrates the chef’s mixed heritage. At the centre of the action and pulse of the hotel is the cocktail bar Curious, with a design as impressive as the evocative cocktail list. The bar welcomes guests into a cocoon-inspired space formed by its overhead timber beams in a parametric sequence with low lighting and muted colour palettes. Signature Japanese restaurant WARABI focuses on the freshest seasonal produce with seating for only 30 diners and a private dining room for 10. Culprit channels Melbourne’s café culture into an original bar concept that adds a new twist to the dining experience with a sophisticated floor-to-ceiling charcuterie display and a Vermouth tasting tray.