An Iconic Line Refined


Ever since the BMW 3 Series created the modern sporting sedan segment 40 years ago, it has set the pace among its rivals as far as dynamics, efficiency and emotionally rich design are concerned. The latest-generation BMW 3 Series represents another flawless embodiment of this commitment to automotive excellence.

Since it was first launched in 1975, more than 14 million BMW 3 Series vehicles have been delivered worldwide, accounting for around 25 percent of total BMW vehicle sales. As such, the BMW 3 Series exemplifies the heart of the BMW brand more than any other model.

The 340i is a new model designation for 2016, one that brings mid-cycle updates to the F30 3 Series that debuted in 2012. As its name suggests, it has a 4.0-litre V6 engine under its hood for the first time ever.

The cockpit’s driver focus is a signature BMW feature and provides optimum access to all the important individual functions, such as ambient lighting infused with an enhanced atmosphere. The high quality interior is replete with BMW Individual extended leather trim Merino upholstery, BMW Individual interior trim in Piano Finish Black and BMW Individual headliner Anthracite.

Customers opting for the M Sport setup have the opportunity to enjoy other distinguishing features such as the M aerodynamics package, the M leather steering wheel, M adaptive suspension and front sports seats and the Driving Experience Control switch with additional sport+ mode. This setup, as well as the base and the M Adaptive, offers a total of 16 exterior colours to choose from, including new additions such as Mediterranean Blue metallic, Platinum Silver metallic and Jatoba metallic. The Estoril Blue metallic shade is still reserved exclusively for cars equipped with the M Sport package.

BMW was quick to recognise the significance of connecting an automobile with its environment through intelligent networking technologies and is thus able to offer unique mobility services and driver assistance systems. These innovations are available from the Connected Drive product range, which comes standard in the new BMW 3 Series.

With these cutting-edge innovations, the 340i is setting unparalleled standards in terms of safety, convenience and infotainment. Among the highlights are the full-colour 8.8” LCD display, 20 GB of storage for a music collection and the Harman Kardon Surround Sound system. The high-quality sound is created by 16 loudspeakers with 600W output. Navigation system Professional includes maps in 3D and Innovative interface technology that also permits easy integration of smartphones into the vehicles. BMW Apps support the use of the dynamically growing selection of apps available, such as the BMW Connected app that allows the use of ECO PRO Analyser, Wiki Local and web radio as well as third-party apps such as AUPEO!

A full-colour, high-resolution Head-Up Display is available in the new BMW 340i M Sport Individual. All relevant information, such as speed, navigation instructions and multimedia information, appears here in an optimum position in the driver’s field of view.

The BMW 340i is a remarkably subtle but capable driving machine that offers one of the best high-performance experiences for driving enthusiasts looking to enjoy a refined driving experience.