Collaborative Minds of Greatness

Swiss sports brand, On Running, and Danish luxury audio brand, Bang & Olufsen, join forces to create the ultimate running kit.

Born from a shared passion for deepening human experiences while working out, On Running and Bang & Olufsen recently launched the ultimate running kit, the latest elite-level competition shoe, the Cloudboom, and a limited edition of Bang & Olufsen’s first true wireless sports earphones, Beoplay E8 Sport On Edition.

A leader in creating high-performance running shoes, the newest Cloudboom was created with elite athlete input and has everything you need to achieve your fastest marathon ever. These running shoes are equipped with twin Cloudtec® cushioning to provide an instant fit and long-distance comfort. On the outside, the single layer of engineered mesh ensures low weight and maximum breathability, while a new grip-rubber compound in an advanced traction pattern is designed for optimized traction.

The limited edition wireless earphones, meanwhile, are housed in a compact wireless charging case that blends performance-driven materials from the sports universe, such as rubber and textured silicone, with strong and corrosion-resistant anodised aluminium, which has been Bang &Olufsen’s trademark for more than 50 years. The intricate design found on the earphones includes a ridged gripped detail that helps adjustment when fingers are wet and sweaty, and to avoid unnecessary stopping or distraction while running, the earphones can switch between tracks, take calls and activate Transparency Mode all with a simple tap or swipe of the finger.

“We are excited to join forces with On Running to create the ultimate experience for runners. Beoplay E8 Sport are Bang & Olufsen’s first dedicated sports earphones that combine what people are specifically looking for: a waterproof and customizable design that brings comfort to long runs and workouts, playtime that lasts way beyond the finish line and, most importantly, excellent sound quality,” says Bang & Olufsen’s VP of Product Management, Christoffer Poulsen.