Q: How would you describe your responsibilities?
A: I have the privilege of leading a team of five creative individuals, each with their unique strengths. Every day, we come together to share ideas and refine them through collaboration, crafting campaigns that truly connect with our guests. The real magic happens when these individual talents blend seamlessly, resulting in meaningful and impactful experience.
Q: What does a typical day look like?
A: My day always starts with coffee, and then it’s straight to the team. For me, every successful strategy begins with the people behind it. After checking in, I focus on the bigger picture: ensuring that our campaigns are aligned, our stories are clear and our goals are on track. No two days are the same, and that constant rhythm of collaboration and creativity is what I enjoy most.
Q: What’s the toughest part of your job?
A: Balancing speed with purpose. In marketing, there’s pressure to move quickly and deliver results, but staying true to the brand’s long-term vision is equally important. Maintaining that balance is a constant challenge, but it also makes the role dynamic and rewarding.
Q: What do you find most satisfying about your work?
A: It’s the shared journey, seeing every team member’s contribution come together to bring an idea to life. The greatest reward is watching the team grow, take ownership and celebrate their collective achievements. Those moments, when we realise we’ve created something significant together, are far more fulfilling than any individual milestone.
Q: What or who has influenced you the most throughout your career?
A: I’ve been fortunate to work with leaders who inspire not through authority but through clarity of purpose. Their influence has shaped my approach, encouraging me to think ahead, set a clear vision, and face challenges with thoughtful, calculated decisions.
Q: If you hadn’t become a marketing director, what career path would you have chosen?
A: I would have become a chef. The creativity, discipline and attention to detail in the culinary world have always fascinated me.
Q: What makes your property different from others?
A: The people. Beyond the stunning architecture and breathtaking scenery, it’s the passion, creativity and genuine warmth of our team that truly sets us apart.
Asia Dreams Volume 56
Jumeirah Bali
Pecatu Indah Resort
Jalan Raya Uluwatu, Pecatu
Bali 80361, Indonesia
T: (+62) 3612015000
E: jbareservations@jumeirah.com
W: jumeirah.com
IG: @jumeirahbali
