The Beauty of Diversity

The Apurva Kempinski Bali launches its Celebrating Diversity campaign.

Almost two years after opening on the spectacular clifftops of Nusa Dua, The Apurva Kempinski Bali is paying tribute to the rich diversity of Indonesia via a new video campaign entitled Celebrating Diversity.

The colourful video series follows the journey of the iconic Kempinski Lady in Red as she experiences the four brand pillars that make The Apurva Kempinski Bali unique: Spectacular, Sensational, Curated and Serene.

These characteristics set the resort apart from its competitors, allowing guests to experience the finest Balinese hospitality in a setting that captures the essence of Indonesia, while drawing on the 123-year history of Kempinski Hotels; a purveyor of classic European luxury since 1897.

The campaign also celebrates the diversity of Indonesia itself; an archipelago of 17,500 islands inhabited by 300 ethnic groups that speak 750 languages. This variety is reflected in the official motto of Indonesia, Bhinneka Tunggal Ika, which means Unity in Diversity.

Everything at The Apurva Kempinski Bali has been carefully curated to celebrate the culture, heritage and philosophy of the Majapahit era: modern Balinese architecture pays homage to the island’s natural landscapes and man-made temples; opulent interior spaces created by Indonesia’s finest artisans pay tribute to the country’s rich design heritage; and the diverse talents of a multi-cultural team offer guests a warm and generous welcome showcasing the best of Indonesian hospitality.

“From food and philosophy to art and architecture, Indonesia is a rich and varied land where everything exists in harmony. At The Apurva Kempinski Bali, we celebrate this diversity every day, with nightly rituals and unique experiences that immerse guests into the heart of the destination,” said Vincent Guironnet, General Manager of The Apurva Kempinski Bali.

The Apurva Kempinski Bali

Jalan Raya Nusa Dua Selatan

Sawangan, Nusa Dua

Bali 80361, Indonesia

T: (+62) 3612092288