Q: What are your responsibilities?
A: Leading the overall marketing and communications strategy for Bvlgari Indonesia. My role also includes strengthening brand equity and desirability while driving business growth through integrated marketing, communications, public relations, digital channels, events, partnerships, and client engagement. The role also oversees brand positioning, local market activation, budget and performance management, and alignment with Bvlgari’s regional and global strategies.
Q: What makes a typical day?
A: A typical day moves between strategy meetings, creative reviews, and team check-ins; sometimes it’s reviewing a new campaign or event concept, other times I’m aligning with regional teams and working closely with media, KOLs, celebrities, clients, and partners. In the luxury industry, even the smallest detail matters. There are always unexpected challenges to solve along the way, so there’s constant decision-making and problem-solving, all while ensuring every activity strengthens the brand and drives business growth.
Q: What’s the toughest part of your job?
A: Balancing Bvlgari’s luxury DNA and long-term desirability with the fast pace and commercial demands of the Indonesian market and trend. As a leader, I need to make the right calls, set clear priorities, and empower my team to deliver while managing different stakeholders. The challenge is keeping everyone aligned and adjusting to the local preferences in both traditional and digital ways without compromising on what makes the brand special.
Q: What do you find most satisfying in your job?
A: Having spent a decade in this job, what I find most satisfying personally is seeing how far Bvlgari Indonesia has come since I first joined. I’ve had the privilege of growing with the brand, building experiences, and watching our presence and relevance in Indonesia evolve. After all these years, together with my team, there’s still a real sense of pride every time we see an idea evolve from a strategy into something real and meaningful for the brand in Indonesia.
Q: Name one really special thing about your brand.
A: The way Bvlgari combines such a strong heritage with a constant spirit of creativity and reinvention. The brand has a very distinctive identity, yet it never feels afraid to evolve.
Q: How do you unwind?
A: I enjoy switching off from work and having some me-time at home, usually with Netflix. Dancing helps me recharge in a different way, while travelling gives me the chance to reset.
Q: If you hadn’t taken this career path, what would you have chosen?
A: I would become a trainer or speaker, focusing on life and career. I love sharing my knowledge with others, and I know that mentoring is something I do well and genuinely enjoy. Whether it’s with a small group of people (like my team) or a larger audience, I’ve been doing this kind of training and speaking for years actually. I find it very fulfilling to share what I’ve learned and help others grow.
Asia Dreams Volume 60
BVLGARI
W: bulgari.com
IG: @bvlgari
