The Italian dining destination partners with three prominent Indonesian figures to celebrate female leadership and community this July.
Think about the last time you paused to celebrate a personal victory. Often, these moments unfold around a dinner table, accompanied by the gentle clatter of plates and the warmth of shared conversation. Since opening in 2020, Osteria GIA has provided the familiar backdrop for these vital occasions across Indonesia, where regular female guests have consistently shaped the energy of the dining room. They represent the professionals securing major deals over lunch, alongside the families marking significant milestones.
To honour this ongoing relationship, the establishment has introduced the Women of Osteria GIA campaign. The initiative focuses on the diverse definitions of success by highlighting three influential Indonesian figures. Vocalist Rossa participates alongside corporate executive Putri Tanjung, while cultural advocate Happy Salma completes the group. Each individual brings a unique perspective shaped by years of navigating her respective industry.
Their shared insights reflect the distinct complexities of modern achievement. Tanjung believes true progress stems from clear intentions and the willingness to learn from professional uncertainty. For Salma, the focus remains entirely on self-awareness and rejecting arbitrary external standards. Meanwhile, Rossa highlights the value of creating a lasting legacy while finding comfort in reliable spaces where friends can gather effortlessly.
From 13-31 July 2026, this celebration extends directly to the dining public. Guests visiting the Jakarta venues, as well as the regional branches in Semarang and Surabaya, are invited to participate by sharing their own stories. By posting a personal milestone on Instagram and tagging the official account, visitors receive a complimentary La Vittoria zero-proof drink. This limited-edition beverage serves as a symbolic toast to their efforts.
A physical mantra board inside the venues allows guests to leave uplifting messages. This collective installation transforms individual experiences into a tangible source of motivation for future visitors. The project highlights how everyday moments contribute to a larger narrative of mutual support across the community. It offers a structured space to acknowledge progress, ensuring every narrative receives its proper toast before the month concludes.
Osteria GIA
(ismaya.com)
IG: @osteria.gia
