Kérastase, a famous hair beauty brand from Paris, celebrates the launching of its latest hair care products, Kérastase Discipline, in Indonesia, and also celebrates the 50th anniversary of Kérastase. Kérastase Discipline is a series of products dedicated to help women overcome unmanageable hair, giving greater efficiency in hair management with more optimum styling results and softness in every movement – smooth in motion. Kérastase Discipline will form a second skin polymer that serves to coat and protect the hair, resulting in easier blow drying. Anti Humidity helps to keep the hair under control. Kérastase Discipline presents itself as a best friend for dynamic women who still want a stunning appearance with soft, shiny hair, no matter how busy they are.
Kérastase Discipline features several types of product divided into three functions: bathe, treat and texturize. Four Discipline hair care products can be found in Indonesia: Bain Fluidealiste (shampoo), Fondant Fluidealiste (conditioner), Maskeratine (mask) and Fluidissime (spray).
Kérastase Discipline is available in all major salons in Indonesia and retails for between IDR 280,000 and IDR 500,000.