Panasonic Combines Beauty and Creativity

For the first time ever, Panasonic Gobel Awards (PGA) – a prestigious awards programme in Indonesia – incorporated beauty and creativitiy in PGA’s 21st Gala Dinner. Collaborating with Panasonic Beauty, the Beauty in Your Hand event was held on 30th November 2018 at Fairmont Jakarta. The event exuded young, modern, energized and powerful spirit by collaborating with Never Too Lavish (NTL), a collective of young Indonesian artists.

“Panasonic Gobel Indonesia wants to express its commitment to support the creative industry in Indonesia through Panasonic Gobel Awards. Indonesian television scene is filled with creativity and rich colours, from cultures, news, music, arts and other creative contents. It needs to be appreciated, and we’re here to give our supports to the television industry,” said Seigo Saifu, PT Panasonic Gobel Indonesia’s president director.

The event was also held to mark the closing of SMS voting period to determine the winners of Panasonic Gobel Awards, which were announced at Djakarta Theatre XXI on 7th December, and aired through Indonesian national TV stations. In addition, the event also saw the launching of Panasonic’s latest product, Panasonic hairdryer EH-NA98, equipped with nanoe technology and double mineral to ensure the best treatment for hair, scalp and even facial skin.

Viya Arsawireja, Panasonic’s head of corporate communication, commented, “This year PGA collaborated with Panasonic Beauty, which more or less has similar target market and audience. We hope this collaborative effort can support creativity and improve our brand exposure. We also held a charity programme in collaboration with Kick Andy Foundation to give contribution to the education sector, especially in the beauty field. For every Hair Dryer EH-NA98 purchased from 30th November 2018 until March 2019, we will donate Rp.100,000 to the charity.”