POP MART has expanded its presence in Singapore with a new flagship store at Resorts World Sentosa, introducing the first POP BAKERY in Southeast Asia.
POP MART has opened a new two-storey flagship store at Resorts World Sentosa in Singapore, marking six years of the brand’s expansion in the country. The opening also introduces Southeast Asia’s first POP BAKERY, extending the company’s retail concept beyond designer collectibles into themed food and beverage experiences.
Located opposite Universal Studios Singapore, the standalone store combines shopping and dining in one destination. The ground floor features POP MART’s full range of designer toys, character merchandise and exclusive seasonal collections, while the upper floor is home to POP BAKERY. Originally launched at POP LAND, the company’s theme park in Beijing, POP BAKERY offers desserts, drinks and interactive experiences inspired by POP MART’s popular characters.
According to Justin Moon, Chief Growth Officer at POP MART, the new location is designed to give fans more than a traditional retail experience by creating a space where they can shop, explore and engage with the brand’s characters. The Sentosa store will also host the first overseas residency of Twinkle Twinkle, with regular character appearances planned for visitors.
To celebrate the opening, POP MART has introduced exclusive products and activities, including a special Twinkle Twinkle and Merlion-themed collection created for Singapore. Visitors will also have the opportunity to meet artists behind HACIPUPU and CHAKA during autograph sessions, while Twinkle Twinkle will make appearances through meet-and-greet sessions and live performances.
The new POP BAKERY also features menu items developed specifically for Singapore. These include the Twinkle Twinkle Tangy Coconut Mousse, Twinkle Twinkle Sweet Coconut Mousse, Go Around with Twinkle Twinkle Sea Salt & Coconut Flavoured Popsicle and the PUCKY Xiao Long Bao Dessert. Inspired by Southeast Asian flavours, the menu combines the brand’s signature character designs with locally influenced ingredients.
Founded in 2010, POP MART has grown into one of the world’s leading designer collectible brands, with more than 630 stores and over 2,600 roboshops across more than 30 countries and regions. Its portfolio includes well-known characters such as THE MONSTERS, SKULLPANDA, MOLLY, DIMOO, CRYBABY, Twinkle Twinkle and HIRONO. The Sentosa opening reflects the company’s continued investment in expanding its experiential retail concept, combining collectibles, food and entertainment to create destination-led experiences for fans across the region.
POP MART
(popmart.com)
