Recognised around the world as an exceptional hospitality brand, The Langham Hotels & Resorts is also known for its signature shade of pink, which is integrated throughout the brand’s initiatives and experiences – anything from afternoon tea to themed suites. The colour represents celebrations, health, love and positivity, so it’s only natural that the group choose In The Pink as the theme of its latest campaign in times like these. The theme symbolises the peak of health and summarises the brand’s values.
The social media campaign can be seen across the group’s Facebook (@thelanghamhotels) and Instagram (@langhamhotels) accounts, launched to evoke positivity and keep guests and audiences engaged in this challenging time. You can enjoy beautiful spring scenes in cities in which The Langham hotels are located when you check out #inthepink – imagine cheerful pink blooms, inspiring viewers to trot the globe when travelling resumes.
“At The Langham Hotels & Resorts, providing exceptional hospitality and unparalleled experiences have always been the utmost priority to us,” Vice President of Communication at Langham Hospitality Group Vivienne Gan said. “#Inthepink underscores our ongoing commitment to reach out to our guests staying safe at home; we may not be able to do so physically at this point, but we hope to deliver our promises virtually.”
The Langham Hotels & Resorts also extend their attentive care for their loyal followers at home by sharing cocktail tutorials and recipes from their award-winning bartenders and chefs, as well as instructional home spa videos by the group’s wellness leaders. The campaign also encourages guests and the audience to share their stories about keeping well and staying positive.
The Langham Hotels & Resorts