Famed for its outstanding art collection, The Ritz-Carlton, Millenia Singapore introduces virtual interaction with art by renowned artists such as Frank Stella and Dale Chihuly.
Home to one of the largest contemporary art collections in Southeast Asia, including 350 museum-quality pieces, and with 90 percent of the 4,200 pieces specially commissioned for The Ritz-Carlton, Millenia Singapore, over the years, the hotel has been showcasing its art through a self-guided tour accompanied by a 28-minute podcast that introduces and explains quintessential works by Frank Stella, Dale Chihuly and Andy Warhol, among many others. Around 50,000 guests have experienced this remarkable collection in this way.
Now, the latest technology has been introduced to capture the attention of a new audience and introduce even more people to art. Initially, 10 key works have augmented reality with computer-generated graphics and sound to bring them into a real-world environment, with the artwork literally coming to life and allowing guests to interact with the experience, while browsing the written or audio narratives about each art piece and the artist on a self-guided tour with an easy-to-follow map.
“Augmented reality is a novel and creative way to capture the attention of our millennial and tech-savvy guests. Even if you are not an art enthusiast, our new augmented reality art tour now offers a fun and engaging way to interact with the art in the hotel on a completely different level,” said Mark Aldridge, Director of Sales and Marketing at The Ritz-Carlton, Millenia Singapore.
The first 10 pieces in the augmented reality art tour experience include “Cornucopia” and “Moby Dick” by Frank Stella; “China China” and “Greater Water Series” by Zhu Wei; “Sunset” by Dale Chihuly and “Double Screw” by John Rose. More pieces will be added at a later date. Other notable art pieces within the tour include works by David Hockney, Tay Bak Koi, Rainer Gross, and Robert Motherwell.
In conjunction with the launch of the hotel’s augmented reality art tour, guests will be able to reserve the Overnight in the Museum room package experience, which includes overnight accommodation, access to the self-guided augmented reality hotel art tour, tickets to the Future World exhibition at the ArtScience Museum to extend the museum-going experience, a Relaxation Bath upon return, and breakfast the next day. This package is available for stays until 29 December 2021.
For room reservations, visit www.ritzcarlton.com/en/hotels/singapore/offers/museum, or phone or email the hotel.
The Ritz-Carlton, Millenia Singapore
7 Raffles Avenue
T: (+65) 64345111