A New Face at LHM

The elegant hospitality group has just appointed a new regional director of sales and marketing.

Fadzlon A. Bakar

Luxury hospitality and lifestyle brand LHM (Legian Hotel Management), known for the legendary and opulent The Legian Seminyak, Bali, and soon-to-open The Legian Sire, Lombok, recently appointed Fadzlon A. Bakar as the new regional director of sales and marketing.

Fadzlon started her journey in hospitality in sales at Shangri-La Hotels & Resorts, Kuala Lumpur. Her professional repertoire spans over 20 years and includes The Regent Kuala Lumpur, a Four Seasons Hotel; Four Seasons Hotels, Singapore as senior sales manager; Soori Bali, a member of The Leading Hotels of the World as director of sales; and COMO Hotels & Resorts as cluster director of sales and marketing in the Maldives.

In her new role, Fadzlon will be based at The Legian Seminyak, Bali and oversee every aspect of sales and marketing, including PR, strategy, revenue management and reservations for all LHM properties. Furthermore, Fadzlon will support the opening of The Legian Sire, Lombok, slated to open in the fourth quarter of 2020.

“We are delighted to welcome Fadzlon to the LHM family. This is a key time to be joining the team as we plan to reopen The Legian Seminyak, Bali with new health and safety measures, as well as the exciting launch of The Legian Sire, Lombok,” LHM Chief Operating Officer Hans Joerg Meier said. “This is the first stage of the LHM expansion in Indonesia and I am confident that Fadzlon will help continue to make the brand a global success.”