Luxury Fashion Brand BOSS Introduced BOSS House Bali

The exclusive experience is set up to celebrate the brand’s Spring/Summer 2024 collection.

The BOSS House Bali, a villa designed by architect Alexis Dornier, welcomes a select group of HUGO BOSS EXPERIENCE members, VIP customers, media, and influential figures from the Asia-Pacific region, including celebrities like Angga Yunanda and Luna Maya.

Starting April 17, the six-bedroom villa transforms into an immersive space that showcases the BOSS lifestyle. The villa’s architecture merges traditional and contemporary designs, featuring views of the countryside and a striking turquoise pool with a unique water slide connecting the upper floor. This blend of modern design and organic materials provides a distinctive retreat for guests seeking luxury and exclusivity.

The BOSS House Bali aims to evoke a sense of empowerment, aligning with the ethos of #BeYourOwnBOSS. This sanctuary encourages creativity and self-discovery, with each corner offering a comprehensive experience of the BOSS lifestyle. Upon arrival, guests are greeted with a display of BOSS fragrances and the villa’s resident French bulldog, adorned in BOSS accessories.

Each of the six rooms features curated products from the Spring/Summer 2024 collection, including eyewear, bathrobes, towels, and branded stationery. Guests can unwind and recharge while enjoying rejuvenating activities such as yoga, spa treatments, and bespoke dining, complemented by the delicate scents of Geranium, Rose, and Saffiano, inspired by BOSS The Collection.

The BOSS House Bali is open to invited guests from April 17 to July 31, with reservations available from June 16 to August 31. For those unable to visit, a virtual experience is accessible globally on the HUGO BOSS website. Explore more, book your stay, and immerse yourself in the BOSS spirit through the dedicated BOSS House Bali page.


BOSS House Bali
Jalan Dalem Penataran No.5, Pererenan
Bali 80351, Indonesia
W: boss.com
@boss