Senayan City Marks 20 Years with Fashion, Culture, and Creative Collaborations

Senayan City celebrates two decades with 20th edition of Fashion Nation, bringing together fashion, culture, and creative collaborations.

Senayan City marked its 20th anniversary in September 2026 with a series of programmes that looked at the people, collaborations, and creative work that have shaped the destination over the past two decades.

One of the highlights was the launch of Essence & Presence, a coffee table book documenting Senayan City’s journey through stories, milestones and contributions from tenants, designers, creative partners, media and collaborators. Twenty copies were presented to selected VIP tenants and partners, while the book was also made available in limited distribution and selected executive and luxury lounges.

The anniversary programme also introduced The Passage of Presence, an installation at the Ground Floor. Inspired by the number 20, the abstract installation represented Senayan City’s two-decade journey and the changes that have shaped its story.

The anniversary celebration continued through the 20th edition of Fashion Nation, titled The Icon Edit, which ran from 18 to 26 September. The programme brought together established designers, emerging talents, fashion institutions, media, and creative communities through a series of showcases and collaborations.

The opening on 18 September featured Mel Ahyar Archipelago and TOTON. Mel Ahyar presented Tanö Niha, a modern couture collection inspired by the culture and traditions of Nias, while TOTON presented TEMPAAN KALA, developed with JEUMPA and featuring hand-crafted elements.

The following programme included showcases by AMOTSYAMSURIMUDA, Peggy Hartanto, Sean Sheila, ARI, TOTON, and other Indonesian designers. IFDC also presented GAYA, an exhibition exploring fashion, identity and creative expression. For the first time, its Draft pop-up store featured white shirts created through collaborations between IFDC designers and Cotton USA. Proceeds from the sales were donated to communities affected by the earthquake in East Nusa Tenggara.

Through these programmes, Senayan City used its 20th anniversary to celebrate its past while continuing to create space for fashion, culture and creative collaboration.


Senayan City
Jalan Asia Afrika No. 19
Jakarta 10270, Indonesia
T: (+62) 2172781000
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