To Be Free

This summer, Havaianas Indonesia invites everyone to celebrate freedom with its #LetsBeFree event.

On 13 July, Havaianas Indonesia successfully launched its newest #LetsBeFree campaign with a wonderful outdoor event held at Havaianas Sunset Road store. Collaborating with Bali’s folk band Nostress, Havaianas invited guests to discover the new summer season through a joyful experience that included live music, a food truck exhibition and in-store special promotions.

Presenting a Brazilian summer concept with a touch of art, the event’s entertainment included a series of performances from local artists DJ Maira Kila, Dromme and Nostress. This collaboration between local artists and bands with Havaianas was to show the Brazilian brand’s continuous support of Indonesia. During the event, guests could take a first look at the newest collection of rubber footwear along with attractive accessories and merchandise.

“We want to spread the summer season spirit with our guests by celebrating freedom of expression. Havaianas translates its spirit by inviting guests to feel the joy of summer as well as giving appreciation to local artists. With a theme of #LetsBeFree, Havaianas wants to show its spirit through a vibrant, colourful and spontaneous collection for our customers to get ready for the summer,” said Vivin Andari, Brand Manager of Havaianas Bali, closing the event.