The Macallan and Bentley Motors join forces in an extraordinary journey towards a more sustainable future.
On 6 July, The Macallan single malt Scotch whisky and luxury British automotive manufacturer Bentley Motors unveiled a unique partnership that will build on their rich heritage to develop distinctive collaborations and further their vision of a more sustainable future.
United by a dedication to mastery, craftsmanship, creativity and innovation, the two world-leading brands will share learnings in sustainability and other areas of their respective industries, while pursuing the uncompromised excellence for which they are both renowned.
By bringing together The Macallan’s mastery of whisky-making with Bentley Motors’ expertise in the world of luxury cars, the collaboration will create inspirational new products and immersive experiences that deliver timeless luxury balanced with a commitment to a more progressive world.
The global brand partnership was unveiled at The Macallan Estate in the Speyside region of Scotland, alongside the launch of a new hybrid Bentley – the next step in Bentley’s journey to become the world’s leading sustainable luxury mobility company as part of its Beyond100 strategy.
Established by Alexander Reid on a plateau above the River Spey in north-east Scotland in 1824, The Macallan is renowned across the globe for its extraordinary single malt whiskies. Nurtured by nature for almost 200 years, sustainability is a constant guiding principle for the brand. Among its key goals are becoming carbon neutral by 2030, the advance of wider whisky industry aims, promoting responsible sourcing and cultivating a global community of artisans. It is also committed to having a fully electric passenger vehicle fleet on The Macallan Estate by 2025. Following this partnership with Bentley Motors, The Macallan Estate will take delivery of two hybrid Bentleys this year.
“This unique global brand partnership with Bentley Motors is based on a shared vision of sustainability and will enable us to exchange learning and expertise with a fellow pioneering brand in this area. Our esteemed brands share the same values of mastery, craftsmanship, creativity and innovation,” said Igor Boyadjian, Managing Director, The Macallan.