Within three years of establishing his label, Tonton Januar’s designs made him a household name on the local fashion scene. Graduating from Parsons New School of Design in New York, Tonton Januar merges visual cues from Indonesian culture with the codes of the modern wardrobe, such as white shirts and straight-legged pants with traditional elements, from striped batik lurik motifs to statement necklaces inspired by the Dayak tribes in Borneo. Currently, Toton showcases his collections at trade shows during Paris Fashion Week every season and has gained numerous international retailers among his clients. Under his own brand, the Jakarta-based artisan creates chic women’s wear collections that offer Indonesia’s traditional elements, including lurik woven fabrics and embroidery, within a modern construction. He also incorporates traditional gems into modern, sophisticated and wearable cuttings, which makes Toton’s collections favourable for anyone looking to European, American and Asian styles.